Source Collection: Alvin A. Achenbaum papers / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

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1. Alvin A. Achenbaum papers, 1948-2011 and undated

Permalink:: https://idn.duke.edu/ark:/87924/r4t43vc85

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1. Who Says You Need Research to Position a Brand?, 1974

Creator:: Achenbaum, Alvin A.
Date:: 1974
Format:: speeches (documents)
Permalink:: https://idn.duke.edu/ark:/87924/r41261m19
Collection:

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2. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4833z81c
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3. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4dj5ks8d
Collection:

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4. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4zp46972
Collection:

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5. Assessment of Nissan Advertising Media Plan, 1984

Creator:: Achenbaum, Alvin A.
Date:: 1984
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4bv7n57x
Collection:

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6. Correspondence and miscellaneous, 1987-1997

Creator:: Achenbaum, Alvin A.
Date:: 1987 to 1997
Format:: correspondence
Permalink:: https://idn.duke.edu/ark:/87924/r4cv4p26p
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7. Marketing plan, 1993

Creator:: Achenbaum, Alvin A.
Date:: 1993
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r40p17172
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8. Coca Cola Foods trademark analysis, 1994

Creator:: Achenbaum, Alvin A.
Date:: 1994
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4vx0hd4n
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9. GTE: Lippincott & Margulies, 1996

Creator:: Achenbaum, Alvin A.
Date:: 1996
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4r49sk8p
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10. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

Creator:: Achenbaum, Alvin A.
Date:: unknown
Format:: articles
Permalink:: https://idn.duke.edu/ark:/87924/r4nc63p64
Collection:

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11. Alvin A. Achenbaum papers, 1948-2011 and undated

Permalink:: https://idn.duke.edu/ark:/87924/r4t43vc85

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