Source Collection: Alvin A. Achenbaum papers / Alvin A. Achenbaum papers, 1948-2011 and undated / Duke Digital Repository

New Search Source Collection Alvin A. Achenbaum papers

1. Who Says You Need Research to Position a Brand?, 1974

Creator:: Achenbaum, Alvin A.
Date:: 1974
Format:: speeches (documents)
Permalink:: https://idn.duke.edu/ark:/87924/r41261m19
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

2. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4dj5ks8d
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

3. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4zp46972
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

4. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

Creator:: Achenbaum, Alvin A.
Date:: 1983
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4833z81c
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

5. Assessment of Nissan Advertising Media Plan, 1984

Creator:: Achenbaum, Alvin A.
Date:: 1984
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4bv7n57x
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

6. Correspondence and miscellaneous, 1987-1997

Creator:: Achenbaum, Alvin A.
Date:: 1987 to 1997
Format:: correspondence
Permalink:: https://idn.duke.edu/ark:/87924/r4cv4p26p
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

7. Marketing plan, 1993

Creator:: Achenbaum, Alvin A.
Date:: 1993
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r40p17172
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

8. Coca Cola Foods trademark analysis, 1994

Creator:: Achenbaum, Alvin A.
Date:: 1994
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4vx0hd4n
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

9. GTE: Lippincott & Margulies, 1996

Creator:: Achenbaum, Alvin A.
Date:: 1996
Format:: documents (object genre)
Permalink:: https://idn.duke.edu/ark:/87924/r4r49sk8p
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

10. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

Creator:: Achenbaum, Alvin A.
Date:: unknown
Format:: articles
Permalink:: https://idn.duke.edu/ark:/87924/r4nc63p64
Collection:: Alvin A. Achenbaum papers, 1948-2011 and undated

11. Alvin A. Achenbaum papers, 1948-2011 and undated

Permalink:: https://idn.duke.edu/ark:/87924/r4t43vc85