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1. Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated

2. GTE: Lippincott & Margulies, 1996

3. Coca Cola Foods trademark analysis, 1994

4. Marketing plan, 1993

5. Correspondence and miscellaneous, 1987-1997

6. Assessment of Nissan Advertising Media Plan, 1984

7. Assessment of Nissan Advertising Media Plan, 1983 (2 of 3)

8. Assessment of Nissan Advertising Media Plan, 1983 (3 of 3)

9. Assessment of Nissan Advertising Media Plan, 1983 (1 of 3)

10. Who Says You Need Research to Position a Brand?, 1974