This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:
Thomas F. Garbett papers 1908-1992 and undated
Collection #RL.00431 | 7.6 Linear Feet; 3450 Items
Author and advertising executive with the Doyle Dane Bernbach agency and Brouillard Communications, a division of the J. Walter Thompson Company (JWT), based in New York. Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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