This digital collection comprises selected materials from the following archival collection at David M. Rubenstein Rare Book & Manuscript Library:
William H. Helfand Collection of Advertising Postcards 1978-2000 and undated
Collection #RL.00526 | 1 Linear Feet; 534 Items
Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards. Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Some materials and descriptions may include offensive content. More info
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund