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Clarence Holte PHOTO magazine prospectus, undated

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Spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company.

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Clarence Holte advertising portfolio

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https://idn.duke.edu/ark:/87924/r4k64mm7t

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