This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. The majority of images in MMA are from the "Competitive Advertisements Collection" (Pre-1955 files) within the J. Walter Thompson Company Archives.
Some materials and descriptions may include offensive content. More info
by Molly Bragg almost 10 years ago
The preservation of the Duke University Libraries Digital Collections and the Duke Digital Repository programs are supported in part by the Lowell and Eileen Aptman Digital Preservation Fund